PRIVACY NOTICE

1. Introduction

At Mortonril, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Notice explains how we collect, use, share, and protect your personal data when you visit our website, shop with us, or interact with our services.

Mortonril Ltd is the data controller responsible for your personal information. We are registered in England and Wales (company number 06284977) with our registered office at Unit 1, Ranworth Business Park, Ranworth, Norwich, Norfolk, NR13 6NU, United Kingdom.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

• Create an account on our website
• Place an order or make a purchase
• Sign up for our newsletter or marketing communications
• Participate in competitions, surveys, or promotions
• Contact our customer service team
• Leave reviews or comments on our website
• Visit one of our stores or attend our events

This information may include:

• Name and contact details (email address, postal address, telephone number)
• Date of birth
• Payment information (credit/debit card details)
• Order history and preferences
• Account login credentials
• Communication preferences
• Any other information you choose to provide

2.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, time spent on site, referring website)
• Location data (based on IP address)
• Cookie data (see our Cookie Policy for more details)

2.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Social media platforms (if you choose to connect your account)
• Payment processors
• Delivery partners
• Marketing and analytics providers

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Process Your Orders

• Processing and fulfilling your orders
• Managing payments and preventing fraud
• Sending order confirmations and updates
• Arranging delivery and tracking shipments
• Handling returns and exchanges

3.2 To Provide Customer Service

• Responding to your inquiries and requests
• Providing product information and assistance
• Resolving complaints and issues
• Managing your account

3.3 For Marketing and Communications

• Sending you promotional emails and newsletters (with your consent)
• Informing you about new products, special offers, and events
• Conducting market research and surveys
• Personalizing your shopping experience

3.4 To Improve Our Services

• Analyzing website usage and customer behavior
• Testing new features and functionality
• Conducting data analytics and research
• Improving our products and services

3.5 For Legal and Security Purposes

• Complying with legal obligations
• Preventing fraud and unauthorized activities
• Protecting our rights and property
• Enforcing our Terms and Conditions

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: To fulfill our contractual obligations to you when you make a purchase
• Consent: Where you have given us explicit consent (e.g., for marketing communications)
• Legitimate Interests: To improve our services, prevent fraud, and operate our business
• Legal Obligation: To comply with applicable laws and regulations

5. Sharing Your Information

We may share your personal information with the following parties:

5.1 Service Providers

We work with trusted third-party service providers who help us operate our business, including:

• Payment processors (e.g., Stripe, PayPal, Klarna)
• Delivery and logistics companies
• Marketing and email service providers
• IT and website hosting providers
• Customer service platforms
• Analytics and data management providers

5.2 Business Transfers

If we sell, merge, or transfer any part of our business, your personal information may be transferred to the new owner or successor entity.

5.3 Legal Requirements

We may disclose your information to law enforcement, regulatory authorities, or other third parties if required by law or to protect our rights and interests.

5.4 With Your Consent

We may share your information with other parties when you have given us explicit permission to do so.

6. International Data Transfers

Your personal information may be transferred to and processed in countries outside of the UK and European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection standards
• Binding Corporate Rules

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

• Encryption of data in transit and at rest
• Secure socket layer (SSL) technology for online transactions
• Access controls and authentication measures
• Regular security assessments and updates
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Order information: 7 years (for tax and accounting purposes)
• Marketing data: Until you unsubscribe or request deletion
• Account information: Until you close your account or request deletion
• Website analytics: Typically 26 months

After the retention period expires, we will securely delete or anonymize your personal information.

9. Your Rights

Under data protection law, you have the following rights:

9.1 Right to Access

You can request a copy of the personal information we hold about you.

9.2 Right to Rectification

You can ask us to correct any inaccurate or incomplete information.

9.3 Right to Erasure

You can request that we delete your personal information in certain circumstances.

9.4 Right to Restrict Processing

You can ask us to limit how we use your personal information.

9.5 Right to Data Portability

You can request a copy of your data in a structured, machine-readable format.

9.6 Right to Object

You can object to our processing of your personal information for certain purposes.

9.7 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at statistic@mortonril.website or use the contact details below.

10. Marketing Communications

We will only send you marketing communications if you have given us your consent or where we have a legitimate interest to do so. You can unsubscribe from marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your preferences in your account settings
• Contacting our customer service team

Please note that even if you unsubscribe from marketing communications, we will still send you important service-related messages (e.g., order confirmations, shipping updates).

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements to you

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

12. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

13. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

14. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Notice periodically.

If we make significant changes, we will notify you by email or through a prominent notice on our website.